by Vicki R. McCullough | Oct 11, 2018 | Strategy and Planning
Each new season is an opportunity for change and to try again. I grew up in the Kansas City area. Early fall in the Midwest is beautiful: sunshine, bright blue skies, the brilliant color of oaks and maples. Rain began on Halloween and eventually the weather rolled...
by Vicki R. McCullough | Aug 11, 2018 | Marketing Basics, Strategy and Planning
Yikes! Already talking about 2019 marketing plan? In August? August is not too soon to be thinking about your 2019 goals, budgets, campaigns, and content updates. Putting together a plan—a good, thorough, beneficial plan—requires thought, collaboration, research,...
by Vicki R. McCullough | Jul 1, 2016 | Just Because, Strategy and Planning
Freak flag is one of those phrases I really appreciate. It’s a catchy way to express an important, meaningful concept. Plus, it prompts a great visual. Urban Dictionary’s definition of freak flag includes, “a characteristic… of a person, either subtle or overt, which...
by Vicki R. McCullough | Apr 8, 2016 | Friday Movie Date, Strategy and Planning
Mark Watney: At some point, everything’s gonna go south on you and you’re going to say, this is it. This is how I end. Now you can either accept that, or you can get to work. That’s all it is. You just begin. You do the math. You solve one problem...
by Vicki R. McCullough | Feb 2, 2016 | Strategy and Planning
Barely five weeks into the new year and I am already regrouping on the new habits I intended to develop in 2016. For too long, I have neglected the Sequitur Marketing blog. I vowed to do better. January 3 post….hurray! Next post was planned for January 17…great...
by Vicki R. McCullough | Jan 4, 2016 | Just Because, Strategy and Planning
I’m a big fan of KUT’s regular feature, Two Guys on Your Head. Each week University of Texas professors Art Markman and Bob Duke (Two Guys) discuss some aspect of behavior and the brain. For New Year’s Eve 2015 they explored “The Psychology of Changing Your...
