by Vicki R. McCullough | Aug 11, 2018 | Marketing Basics, Strategy and Planning
Yikes! Already talking about 2019 marketing plan? In August? August is not too soon to be thinking about your 2019 goals, budgets, campaigns, and content updates. Putting together a plan—a good, thorough, beneficial plan—requires thought, collaboration, research,...
by Vicki R. McCullough | Jul 11, 2018 | Marketing Basics, Sequitur News and Notes
Woo hoo! Sequitur Marketing has a new website. Check it out. Our new site is well-organized, easy to navigate, and delivers fresh info about marketing your professional services firm. This is not the biggest news you’ll read today but it’s big, happy news for Sequitur...
by Vicki R. McCullough | Sep 2, 2014 | Language Matters, Marketing Basics
A simple step to improving both your sales and marketing work is to understand that the two are closely related but distinct. My observation Much of my and Sequitur Marketing’s work is with businesses who are stuck or plateaued. Not failing, not growing. Not being all...