Creativity: Fly Your Freak Flag!

Date: July 01,  2016
Author: Vicki R. McCullough
Comments: No Comments
Categories: Just Because, Strategy and Planning

Creativity generates new ideas

Freak flag is one of those phrases I really appreciate. It’s a catchy way to express an important, meaningful concept. Plus, it prompts a great visual. Urban Dictionary’s definition of freak flag includes, “a characteristic… of a person, either subtle or overt, which implies unique, eccentric, creative, adventurous or unconventional.

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Administrative Professionals Day: Attitude or Gratitude?

Date: April 27,  2016
Author: Vicki R. McCullough
Comments: No Comments
Categories: Just Because

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Wednesday, April 27, 2016 is Administrative Professionals Day. Because I believe “support staff” are the backbone and often the brains of business, I’ve been reflecting on this role and its day of observance. To help me collect my thoughts on this topic, I reviewed several articles and opinion pieces on.

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When Stranded on Mars, You Need a Plan

Date: April 08,  2016
Author: Vicki R. McCullough
Comments: No Comments
Categories: Friday Movie Date, Strategy and Planning

cosmos - blog post

Mark Watney: At some point, everything's gonna go south on you and you're going to say, this is it. This is how I end. Now you can either accept that, or you can get to work. That's all it is. You just begin. You do the math. You solve one problem.

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Frank Deford, You’re My Hero

Date: February 02,  2016
Author: Vicki R. McCullough
Comments: No Comments
Categories: Strategy and Planning

256px-Frank_Deford

Barely five weeks into the new year and I am already regrouping on the new habits I intended to develop in 2016. For too long, I have neglected the Sequitur Marketing blog. I vowed to do better. January 3 post….hurray! Next post was planned for January 17…great “plan,” not so.

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Plan, Act, Change

Date: January 04,  2016
Author: Vicki R. McCullough
Comments: No Comments
Categories: Just Because, Strategy and Planning

2016 New Year lights blue full

I’m a big fan of KUT’s regular feature, Two Guys on Your Head. Each week University of Texas professors Art Markman and Bob Duke  (Two Guys) discuss some aspect of behavior and the brain. For New Year’s Eve 2015 they explored “The Psychology of Changing Your Behavior,” focusing on those.

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Beware Bigger

Date: October 19,  2015
Author: Vicki R. McCullough
Comments: No Comments
Categories: Strategy and Planning

big apple 10162015

Recently I’ve heard many comments and exclamations about business accomplishments.

We have 3000 names on our email list.

Our revenue increased to $100,000.

This web page had 1500 views.

We now have 50 employees.

I got 120 business card at the Chamber networking event last.

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Is it sales or is it marketing?

Date: September 02,  2014
Author: Vicki R. McCullough
Comments: No Comments
Categories: Language Matters, Marketing Basics

portrait of handsome young asian man dobting

A simple step to improving both your sales and marketing work is to understand that the two are closely related but distinct. Much of my and Sequitur Marketing’s work is with businesses who are stuck or plateaued. Not failing, not growing. Not being all they can be. Sequitur focuses on.

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What’s a Sequitur?

Date: June 05,  2014
Author: Vicki R. McCullough
Comments: 2 Comments
Categories: Sequitur News and Notes

social icon group element computer pc display

Launching this web site is an exciting milestone for Sequitur Marketing. We’ve officially been in business a little more than a year. Every day includes learning something new, fine tuning the business model, and moving forward. All in small steps, all focused on the next milestone. But ever forward. It’s probably.

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