What’s a Sequitur?
You’re probably familiar with a non sequitur, a statement that seems to come out of nowhere, not logically connected to anything that went before it. We think a lot of the marketing out there is a non sequitur. You want attention, but from whom? And what kind of attention? How much is it costing you to get it? Is it actually improving your bottom line?
Sequitur Marketing relies on experience and logic to make sure your marketing activities drive your business toward your goals. As one of our clients said: “I’ve been doing this marketing thing on my own and now I’m out of my depth. Can you help me, before the wheels fall off?” Yes, we can help! We help you toward marketing maturity and results through sound strategic planning and effective resource management. Sequitur is marketing that makes sense.
You and Sequitur Marketing, LLC
You and your firm are a match for Sequitur if:
- You are ready for growth in your marketing strategy, service offerings, client base, competitive advantage and revenue
- You want value from your efforts and investment
- You will commit to taking the necessary steps to reach your goals.
About Vicki R. McCullough
Vicki R. McCullough is the founder and president of Sequitur Marketing. She has more than 20 years’ corporate experience in marketing, communications, sales, and account management. She knows smaller firms don’t have resources to spare. They need a strategy to make sure that their investments make sense. She’s passionate about helping small businesses budget their resources, including time and energy, and take the marketing steps that generate desired results.
Vicki is a member of the American Marketing Association (AMA), Society for Marketing Professional Services (SMPS), Legal Marketing Association (LMA), Freelance Austin, and the Metropolitan Breakfast Club. She is also an active community supporter and enjoys working with non-profit boards, committees, and volunteer efforts. Organizations she serves or has served include the UMLAUF Sculpture Garden and Museum, People’s Community Clinic, M.D. Anderson Cancer Center’s Children’s Art Project, and ZACH Theatre.