The Sequitur Difference
Sequitur Marketing is the go-to agency for businesses fed up with guessing games about best practices, cookie-cutter advice, and evaporating marketing dollars. Want to structure your marketing function for greater efficiency and effectiveness? We provide informative assessments, well-defined pathways to meeting goals and – above all – marketing solutions tailored to your needs.
“I see so much ineffective marketing – out of place and with no logical connection – business by non-sequiturs. At Sequitur Marketing we design purposeful, strategic plans backed by business experience and thoughtful analysis. Our clients appreciate our straightforward point of view. Marketing that makes sense is our guiding principle.”
-Vicki R. McCullough
Sequitur Marketing Founder and President
Who Benefits from Sequitur’s Approach?
We focus our work on small businesses, professional firms, and non-profit organizations who are committed to success supported by smart marketing.
Sequitur’s methodical approach may be right for you if:
- You are ready to identify specific targets for growth: your service offerings, client base, competitive advantage or revenue.
- You want to understand how well your current efforts are (or are not!) working.
- You commit to deliberate, purposeful change. It’s hard work!
- You value a partner who will not sugarcoat the facts or sidestep difficult conversations when your goals are on the line.
- You are prepared to invest in a thoughtful, strategic process, not simply a cover up or quick fix.
Vicki R. McCullough
Sequitur Marketing Founder and President Vicki R. McCullough believes in partnering with her clients and committing to her community.
“I’m persistent when it comes to guiding my clients through marketing minefields. Marketing is full of tempting shiny objects, but they may not be right for you, your goals, or your budget. My clients know they can rely on me as a sounding board for their ideas and we sort out solutions together.”
Prior to establishing Sequitur, Vicki accrued more than 20 years’ corporate experience in marketing, communications, sales, and account management. Vicki is a knowledgeable partner who appreciates the client’s business perspectives and unique needs.
Vicki is an active member of the American Marketing Association (AMA). She serves on the Austin chapter’s Member Experience committee, focusing on new member engagement and membership data updates. Through AMA, Vicki serves as a mentor to college students and professionals interested in developing their marketing careers and leadership skills.
She is a tireless community volunteer and enjoys working with nonprofit boards and committees. Organizations she serves or has served include Central Texas Food Bank, People’s Community Clinic, M.D. Anderson Cancer Center’s Children’s Art Project, ZACH Theatre, and the UMLAUF Sculpture Garden and Museum.
Vicki is recognized as an AMA Professional Certified Marketer – Marketing Management. She received an MBA from the University of Arkansas, in addition to her undergraduate degree from the University of Missouri-Kansas City.
